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July-August 2008 > Brand News
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Brand News: Tea



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Sweet Leaf Tea

Sweet Leaf Tea recently introduced an organic mango green tea and added Tom First to its board of directors. This latest batch of news comes on the heels of an $18 million round of funding from Catterton Partners.

Eclipse Beverages

Eclipse Beverages announced its Sparkling Iced teas in four refreshing flavors: Sunburst, Strawberry Field, Peachy, and Jasmine Delight.

Guayaki Sustainable Rainforest Products

Guayaki added Pure Heart to its line. It features rainforest yerba mate, hawthorn and yarrow – herbs known to enhance cardiac performance. This blend is combined with organic raspberry juice.

Vida Tea

Vida Tea won first place for best sweetened RTD green tea in the World Tea Championship at the World Tea Expo.

TeaZazz Sparkling Tea

TeaZazz Sparkling Tea started 2008 with expansion into large chain accounts such as Albertsons and Smart & Final. TeaZazz is available throughout Northern and Southern California, and now in Las Vegas.

XingTea / New Age Beverage

XingTea is a line of all natural premium green teas made with pure cane sugar and natural flavors in a 23.5 oz. can. XingTea is looking for good DSD partners, and has listings at many top grocery, convenience and deli chains.

Tradewinds Beverage Company

Tradewinds built a new plant to accommodate its surge in business, with the brand being accepted at Walgreens, Sam’s Club, Wakefern, Food Lion, and many other retailers.

Hansen Beverage Company

Hansen’s Natural Iced Teas are available in eight varieties and available nationwide. Each variety is packed with antioxidants and contains no preservatives, artificial flavors or colors.

ITO EN (North America) INC.

Following the successful launch of TEAS’ TEA Mint Green, ITO EN launched, Pure Black-Darjeeling. With the popularity of TEAS’ TEA Oolong tea, a family size 2 L has also been introduced.

Skae Beverages International LLC

Skae Beverages recently added Diet Blue Tea with Lemon, Diet Blue Tea with Peach, Green Tea with mango and Black Tea Mo-tea-to.

ZredT, LLC

ZredT, LLC introduced USDA Organic certified ZT Rooibos red teas in four ready-to-drink varieties: Unsweetened, Lemon, Ginseng & Honey and Vanilla. All four provide a minimum 100mg of antioxidants from rooibos, 20 percent RDA soluble fiber and only 5 to 10 calories per 16 oz. serving.

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