ENERGY DRINKS
Wet Planet Beverages this month will roll out Jolt Energy in a 16 oz. re-sealable cap can. The popular 16 oz. size represents nearly 60 percent of all energy drink sales, providing Jolt Energy broader consumer appeal. Jolt Energy is available in seven flavors, each with a generous dose of stimulating ingredients, including Taurine, Ginseng, Guarana, Vitamin B Complex and plenty of Caffeine. In 2006, Jolt made headlines with their inventive 23.5 oz. re-sealable aluminum bottle. This product uses the same re-sealable cap and allows hours of carbonated energy. With a target price of $2.39, Jolt Energy hits its consumers with nearly 2,200mg of active ingredients in its re-sealable 16 oz. can. For more information, call (585) 381-3560.
Dr Pepper Snapple Group has introduced Venom, an energy drink for those wanting to experience thrill seeking adventures. Available in Black Mamba, regular, and Mojave Rattler (low-carbohydrate/calorie), Venom provides the bite that hard-core energy drink fans demand. Venom’s 16.9 oz. re-sealable aluminum bottle allows consumers to enjoy the product during multiple occasions, unlike most energy drinks in cans. The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine, the hard-core ingredients that consumers are looking for in their energy drink. Venom Black Mamba and Mojave Rattler will be available at retailers nationwide for a suggested retail price of $2.29. For more information, call (972) 673-6688.
V&V Energy, the sparkling fruit beverage with a kick, has new packaging and is now available as a 100 percent all natural product. V&V is also currently offering two new flavors, Pomegranate Blueberry and Orange Clementine, and is still available in Mixed Berry and Citrus Twist. V&V is made with cane sugar and packaged in glass. The upscale glass packaging can be enjoyed in a work environment without the stigma of being a nightclub drink. V&V is a true gourmet beverage with energy drink properties, B6, B3, B12, C, Ginkgo, Gurarana, Ginseng, Taurine. For more information, call (212) 253-5862.
The Coca-Cola Co.’s Full Throttle is inviting guys to “Go Full Throttle or Go Home” with the launch of Full Throttle Hydration, a new, noncarbonated energy drink packed with electrolytes and charged with Full Throttle’s special energy/vitamin blend. As the brand’s first non-carbonated energy drink, Full Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its tropical mix flavor is now available in 16 oz. aluminum cans throughout the Southeast. This product will be line-priced with other Full Throttle offerings. For more information, call (770) 565-5440.
Coke is also releasing Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S. Pacific Northwest and Southeast regions before rolling out nationally in August. Made with 100 percent premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in mocha, vanilla and caramel flavors. It will be available in 15 oz. aluminum cans. The launch of Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. All introductory marketing materials will feature the tagline, “Coffee. Fully Charged”, inviting Full Throttle fans to enjoy the energy of Full Throttle in a great-tasting coffee. Packaging for Full Throttle Coffee Caramel will be bilingual, featuring both English and Spanish. For more information, call (770) 565-5440.
ENERGY SHOTS
BDI Marketing, distributors of the popular Mini Thin Rush family of energy products, has announced the August 1st release of its new mocha flavored 2 oz. energy shot, Mini Thin Rush A.M. Designed to provide people on the go with a highly energizing morning pick-me-up, this product is sugar-free and contains less than one carbohydrate per serving. It provides 6 hours of energy with less liquid and without the commonly experienced crash that is characteristic with competing high-sugar energy drinks. The new Mini Thin Rush A.M. liquid energy shots will be available at retail stores nationwide beginning August 1st at the manufacturer’s suggested retail price of $2.99 each. For more information, call (212) 465-1290.
MMA BIG BRANDS, LLC., has announced the official US launch of a new FDA-approved caffeinated Mixed Martial Arts fitness beverage called JitSu Energy Shot. For more information please visit www.jitsuenergy.com