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NEW AGE
FUZE Beverage has a new bottle, having converted its iconic 18 oz. glass single-serve container to a custom, 18.5 oz. PET bottle. In addition to being available in all types of retail outlets, the new bottle will also enable the brand to enter some alternative channels (such as airlines, military, foodservice, etc.) that were not possible in glass. FUZE first became available in a 16.9 oz. PowerFlex bottle at the beginning of 2007. The smaller size was created for multipack and special purpose venues such as concerts and sporting events. The performance of the 16.9 bottle, coupled with consumer research, convinced the company the time was right convert its flagship size. All 18 flavors of FUZE products will be available, including the Slenderize, Refresh, Tea and Vitalize platforms, and they will be available nationally for an average suggested retail price of $1.79. For more information, call (201) 461-6640.
JUICE
Sun Shower has a new line of all natural 100% Super Juices now being sold in the chilled juice section of retail food stores. The Super Juice line consists of five single-minded nutritional benefit driven products: Stamina, Defense, Heart Healthy, Revitalize and Strength. Each 64 oz. plastic bottle contains eight servings, which include two servings of fruit and/or vegetables and 120 calories. Flavor profiles are as follows: Stamina (Grape Apple) – Fights fatigue and enhances energy. Charged with electrolytes and powerful antioxidant vitamins A, C, & E. Fortified with 20-plus essential vitamins, nutrients, amino acids, electrolytes and herbs. Strength (Orange Crème) – has 20 grams of protein per 8 oz. serving. Revitalize (Apple Kiwi Mango) – Charged with electrolytes and fortified with 25-plus essential vitamins, nutrients, amino acids, electrolytes and herbs. Defense (Fruit & Veggie Berry) Provides increased energy and is fortified with 25-plus essential vitamins, nutrients, amino acids, electrolytes and herbs. Heart Healthy (Tropical Passion) – Contains essential B vitamins and bioflavonoids to promote heart health. This product costs $3.99 per bottle. For more information call (312) 768-7376.
MIXERS
Stirrings, the nation’s leading innovative cocktail brand is revamping fall and holiday martinis with the introduction of their new Limited Edition Blood Orange Martini Mixer. Packaged with festive metallic labels, these limited edition products are perfect for all fall and winter gift and entertaining occasions. The Blood Orange Martini Mixer creates the ultimate cocktail experience with its distinctly bold and vibrant sweet-tart citrus flavor, and can be used to create consistently brilliant blood orange cosmos, “spooky” blood orange daiquiris and sophisticated blood orange champagne cocktails. Stirrings’ Blood Orange Martini Mixer will be available for purchase in September 2008 and will retail for $10 on Stirrings.com and through specialty retailers nationwide. For more information, call (212) 754-1400.