• BAWLS endures; BevNET Live adds Pepsi web guru • BevNET Live: Social Marketing Panel Added • BAWLS to continue operating • Reed's may buy Jones; school beverage calories drop • Reed's, Jones announce possible merger • Drink calories in schools drop 88 percent • SupplyExpo March 12-14 in Anaheim • FDA warns beverage firms; Expo West show planner
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INSURRECTION IS MOUNTING in the beverage cooler. The once meek and mild low-calorie health beverages, until recently relegated to the odd-ball health-nut niche, have grown rebellious. Premium bottled teas, lightly sweetened sodas, and electrolyte-enhanced waters are staking a larger claim to shelf space as a healthful alternative to sugar laden drinks. Consumers are reaching for them more as they look for beverages with… less.
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