• Millennium Owner Dave: I’m Not Selling • Sweet Leaf, Adina founders depart; SunnyD at Live • Sweet Leaf + Adina CEOs Leaving • BevNET Live: Sunny D CEO Billy Cyr Added • Expo West 2010: New Products Galore • SupplyExpo 2010: Stevia 2.0 • PepsiCo's global school beverage plan • 2010 Nightclub & Bar Show Recap
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INSURRECTION IS MOUNTING in the beverage cooler. The once meek and mild low-calorie health beverages, until recently relegated to the odd-ball health-nut niche, have grown rebellious. Premium bottled teas, lightly sweetened sodas, and electrolyte-enhanced waters are staking a larger claim to shelf space as a healthful alternative to sugar laden drinks. Consumers are reaching for them more as they look for beverages with… less.
As the category grows, big firms struggle with small packages
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The beverage giant enters a segment "dominated" by three minnows.
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Premium juice brands have shown surprising elasticity during economic decline